Marketing strategy & content – with a dash of product management
Your Software as a Service (SaaS) offering has numerous business and technical advantages over old-school deployment of software solutions. To market and sell your SaaS to microbusinesses and the smaller end of small to medium (SMB) businesses, you need to Read More
1. Understand the business. What are our goals? 2. Define personas. Who are the buyers or people we are trying to influence? What are they like? What are their motivations? 3. Map out the sales and message cycle. Determine what point in the sales cycle Read More
You know the kind of video I am talking about. Cue the bland background music loop you know you’ve heard in a dozen other videos! Look! An animated man and woman are at a [desk, whiteboard, computer]. They are doing Read More
Hi, Inspiration to write for a few minutes on this topic – Tom Fishburne and as always, Edward Tufte 1. Use some sharpies, draw on 3 x 5 cards, videotape, speed it up, edit, and narrate (see this Youtube video). 2. Make a diorama and Read More
Photo rights held by author A father of a child with a disability is not the same man he would have been as a father of a child without disabilities. Can we help others who will come after us be better Read More
Two market crashes ago, I was a Senior Product Manager at a really cool startup founded by some genius MIT folks. An innocuous phone call came in to our marketing manager, a non-specific request from a mid-level person. Someone wanting Read More
(This film is now available on Amazon for rent or purchase.) Controversy always swirls around non-disabled actors playing disabled folks. See “Glee” or “Me Before You” and others. Not to mention the often inaccurate and usually underrepresented presence of non-physical Read More
Pixabay — CC0 license Nothing is worse than going to a social event — or eavesdropping in a coffee shop — and hearing a tech person chattering away making you feel intellectually and technically inadequate. I’m here to let you in on a secret. None of this Read More
From Pexels.com — CC0 license In part one, it became apparent how people so disparate in background — from Dr. Jane Goodall to a just-out-of-school marketing intern — influenced the making of a marketing person. These next twenty people are just as interesting and impactful and have Read More
From Pexels.com — CC0 license This is the first of three parts. Here is part two. I’ve had an amazing career. (And it ain’t over yet!) But I didn’t do it alone. Here are thirty people who, whether years ago or months ago, have Read More