Marketing strategy & content – with a dash of product management
When I was very young, I remember my grandmother interceding in a heated financial argument between my parents by loudly lamenting “get rid of that damn calculator, it’s ruining everything!” That’s the earliest example I can remember when a tool, Read More
This is a non-fiction story, read aloud, from my book Dads of Disability: Stories for, by, and about fathers of children who experience disability. The original book is available in paperback, on Kindle, or on Apple Books. I recorded and Read More
Your Software as a Service (SaaS) offering has numerous business and technical advantages over old-school deployment of software solutions. To market and sell your SaaS to microbusinesses and the smaller end of small to medium (SMB) businesses, you need to Read More
1. Understand the business. What are our goals? 2. Define personas. Who are the buyers or people we are trying to influence? What are they like? What are their motivations? 3. Map out the sales and message cycle. Determine what point in the sales cycle Read More
You know the kind of video I am talking about. Cue the bland background music loop you know you’ve heard in a dozen other videos! Look! An animated man and woman are at a [desk, whiteboard, computer]. They are doing Read More
Hi, Inspiration to write for a few minutes on this topic – Tom Fishburne and as always, Edward Tufte 1. Use some sharpies, draw on 3 x 5 cards, videotape, speed it up, edit, and narrate (see this Youtube video). 2. Make a diorama and Read More
Photo rights held by author A father of a child with a disability is not the same man he would have been as a father of a child without disabilities. Can we help others who will come after us be better Read More
Two market crashes ago, I was a Senior Product Manager at a really cool startup founded by some genius MIT folks. An innocuous phone call came in to our marketing manager, a non-specific request from a mid-level person. Someone wanting Read More
(This film is now available on Amazon for rent or purchase.) Controversy always swirls around non-disabled actors playing disabled folks. See “Glee” or “Me Before You” and others. Not to mention the often inaccurate and usually underrepresented presence of non-physical Read More
Pixabay — CC0 license Nothing is worse than going to a social event — or eavesdropping in a coffee shop — and hearing a tech person chattering away making you feel intellectually and technically inadequate. I’m here to let you in on a secret. None of this Read More