strategy & content – with a dash of product management
From Pexels.com — CC0 license In part one, it became apparent how people so disparate in background — from Dr. Jane Goodall to a just-out-of-school marketing intern — influenced the making of a marketing person. These next twenty people are just as interesting and impactful and have Read More
From Pexels.com — CC0 license This is the first of three parts. Here is part two. I’ve had an amazing career. (And it ain’t over yet!) But I didn’t do it alone. Here are thirty people who, whether years ago or months ago, have Read More
https://www.flickr.com/photos/22527731@N05/2589157937 Creative Commons 2.0 Here are a series of icebreakers and activities that you can do (or adapt, depending on the collaboration tools you use) to help build true interaction between remote teams. And not kill them with PowerPoint. 1. “On the Read More
With the recent #wannacry #ransomware attack on computers around the world and it being Mother’s Day and all, I thought it was about time that I helped my mom understand what was happening. Sure, my employer and many others have written about ransomware in Read More
Executive summary: Thinking styles, communication styles, and management styles are too often at loggerheads. Understanding how your people think and communicate is the key to getting the best out of them in the least time. Image from https://www.flickr.com/photos/adactio/ Creative Commons 2.0 Read More
Sometimes marketing is hard. You can try dozens of things before something sticks. You can be fired, furloughed, or frowned at. Or laughed at. You have to be ready to fail, multiple times. Chaplin and Edison had it right Read More
Amongst the many new rules marketing writers have been forced to digest over the past few years — Write for us for free for exposure! Stuff your good writing full of SEO terms even if the article becomes bloated and less Read More
Hi, I’ve gotten into tons of discussion with the poetry editor / former professor of mine regarding writing versus marketing. You know, the one where the “artiste” defines marketing as crass self-promotion where the “working writer” defines it as a Read More
Another musing about the nexus (or lack thereof) of writing and marketing. A good, short read here.
Hi, Last year I wrote Five amazing things employers did, even though I didn’t get the job. That piece had the positive vibe, and if you want positive, go there now. I pointed out that being treated well during the hiring Read More