Gary M. DietzEntrepreneurial Product Marketing & Sales Enablement
EdTech & B2B SaaS Product Marketing • Sales Enablement • Author • Training
Unique value proposition: I've spent a career getting skeptical, busy people to use and understand things. My varied business experience helps me focus on their friction and what they are really saying to inform positioning, messaging, and the asset and program creation cycle.
Translates tech into clear market narratives and business results.
Seeking? PMM role - execute hands-on, collaborate, & lead by influence. F/T preferred. P/T or contract to perm is OK.
Strategy in place? Or not so much? I've gotcha covered either way. Totally happy to execute your existing strategy or work with you on a refresh.
Verticals: EdTech, UCaaS, cybersecurity, HR, training. Elluminate, Blackboard, Turnitin, Acronis, AMCS, YOOBIC. Pragmatic certified. 0-1 launches & mature firms. Sales enablement. Wrote 2 books. AI? Started pre-hype.
Explore Product Marketing, Sales Enablement & AI Work
Engage Gary
NOW AVAILABLE. Click for details about Gary and his industry impact.
Product Marketing & Enablement
Seasoned pro. 0-to-1 to established offerings. Work that moves needles and builds brands.
AI Storytelling App
Learn about what YOU are interested in about me to help you solve your problems. I built this on Claude Code/API, WordPress, and my own experience.
Educational Author & Advocate
Author of two well received books used by parents, students, and instructors.
Product Marketing & Sales Enablement
Hands-on and ready to jump in and solve problems. Fast.
Twenty-five+ years of product marketing across EdTech, cybersecurity, real-time collaboration, environmental SaaS, and workforce tech. Pragmatic Marketing certified. Launched products that won awards, built category-defining messaging from zero, and created seller programs that were used by sellers.
Moved the needle in win-loss reporting, positioning and messaging, demo coaching and role plays, webinars with <5% drop-off (vs. 50%+), roundtables, & show floor refactors. AI workflows are how I work, today. Drove a $0 to $6.5M pipeline in a category that didn't exist before us as well as worked with mature products. Fast ramp. Senior judgment. Fun.
Learn About Me Via My AI App
I've flipped the script. You tell me what you need, and my AI app will provide stories, references, and portfolio items directly related to your request.
Built on Claude Code w/Claude API, WordPress, and SQL + custom data tags. No templates, no generic output.
This project shows the pattern recognition and synthesis I bring to the table: Identify needs, plan and build, & iterate fast. Res-O-Matic. It's the kind of innovation and action I bring to the table.
Res-O-Matic addresses a market problem I solved. Hiring managers want stories that map to their specific problems. I built an AI app for you to "choose your own adventure." It pulls real career stories, portfolio samples, and references from a structured private dataset I designed, wrote, and tagged.
A doer and fail-fast iterator. Builds new or absorbs existing strategy and executes, not just manages.
Earns Executive Trust
- Turnitin leaders tapped me for M&A research project.
- Elluminate leaders challenged me to source and lead an OEM-in videoconferencing deal.
- Led. Reported. Hands-on: Research, assets, team influence, output & revenue.
Informed by Field Work
- Interviewed over-the-road truckers to understand buyers.
- Helped IT during Elluminate field deployments.
- Trained 90+ teachers during COVID lockdown.
- Paraprofessional work in a local school, in the rooms EdTech sells to.
Ensuring Relationship
Build relationships over decades. Re-hired by leaders & customers.
- COVID elearning training executed with former customer.
- Brandeis invited me three times as a speaker.
- Former customers pulled me into podcast.
Gary the Writer & Advocate
Two exciting book and education projects that Gary has completed for retail sale as well as on the market to educational or other publishers for license, updates, or sale of IP. Click either project for more details.
