Category: Product Marketing
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AI Agent vs. Workflow: A PMM’s Four-Approach Guide to ‘Who Decides What to Do Next ?’
I attended the recent Product Marketing Alliance Boston meetup, and the question came up about what an agentic application is and how it compares with a traditional software application. We discussed a bit, I learned, I posited, and the discussion later sent me down a terminology and description rat hole. In the coming days, I…
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Zoom is successful for three reasons…
I had the opportunity to meet with Eric Yuan and Nick Chong of Zoom in 2011 at an ed tech conference in Boston, when I was unemployed, in search of a position. (I’d previously been at a number of video and collaboration and ed tech firms.) Although I didn’t get a position, I understood then, and especially now, why Zoom is…
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Zero Cost Tips to Increase Tradeshow ROI a Bajillion Percent
I recently attended the BETT show (a very large British educational technology show). We announced a new partnership and integration with Microsoft Teams. In walking around the show, I saw a ton of “professional” booth staff doing the following:
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Three Lessons from Toastmasters, Improv, & an Invisible Trunk
At Toastmasters last week, I was the table topics master. Pulling a rabbit out of my improv hat, I got someone to help me drag an invisible attic trunk up to the front. (Not the acrylic one shown, an actual invisible trunk. Trust me, it was invisible.) I then pulled out invisible objects from the…
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Are Overproduced Videos an Underperforming Asset?
I am not trying to sell you anything other than an idea. My idea is this: Other than the situations in which you are required by your organization to create a Hollywood-style production, go for the “prosumer” level of video first. Because it is cheaper. It is agile. And it could even perform better than…
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Men Who’ve Cried at Work
This is Chapter 3, Men at Work, from my well-reviewed book”Dads of Disability: Stories for, by, and about fathers of children who experience disability.”You can download other sample chapters and learn about the book and where to buy it on its website.