Category: Product Marketing
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Insights to Action: Visual and Project-Based Approaches to Driver Education
New, updated prices on Don’t Drive Like This paperback After the ADTSEA conference in Montana last week, we adjusted (lowered!) prices. You can see the updated price list here, including a coupon for $5 off an evaluation copy. We are working on posters now, and discussing and finalizing plans for other kinds of deliveries later…
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Business is not all B2B SaaS. And learn how to present without PowerPoint
B2B SaaS isn’t the be-all end-all Turns out that some of my product marketing and entrepreneur friends have it wrong. Business is not all B2B SaaS!
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ADTSEA, Aggressive Driving, and Humor
Don’t Drive Like This will have a booth at the American Driver and Traffic Safety Association (ADTSEA) Annual Conference in Billings, Montana from July 20-23, 2025. We’ll be discussing how to stop aggressive driving with humor, story-rich illustrations, and discussion prompts. Hope to see you there! The “gift” for you in this blog post that…
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Steve Johnson on affecting transformational change in product management
Meet Steve Johnson, a product management veteran who helped develop and lead training for the Pragmatic Marketing framework. Steve is now a founder and principal at Product Growth Leaders, providing tactical and strategic product management training and coaching to create transformational change in the product realm.
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Storytelling: A story’s essence, the magic of removing words, improv as an ideation tool, and pancakes
Improv skills are applicable before you even hit the presentation stage. Don’t sweat all the details in many kinds of corporate storytelling, as long as the essence of the story is “tested” as clear to most readers/listeners/viewers. You don’t always need words, or more words, to tell an amazing story. In fact, you may need…
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Hire a person who exhibits the “Quadruple R’s”
I’ve been blessed to get so much actionable advice and feedback from hiring managers and my network. Thanks! Here’s a recommendation from me to hiring managers to use as an additional filter as they select from an abundance of “technically qualified” candidates.