Category: Product Marketing

This article is about some pithy findings I have taught and tried to implement. They were recently pounded home with wild abandon by my experience as the subject of Hidden Brain Media’s My Unsung Hero podcast from December 2023.

Normally I would go to a conference like the B2B Sales and Marketing Exchange in Boston and take better and more cited notes. However, my primary goal for this conference was networking for jobs whilst at the same time learning. So, this B2B Sales and Marketing Exchange (#2b2smx) trip report is more listicle in format. 

I attended the first two days of the B2B Sales and Marketing Exchange conference in-person at last! Thanks to Judd Borakove and Sangram Vajre for inviting/sponsoring me. Come, follow my two days of learning and networking. (I was unable to attend day three.) This trip report (Pt. 1) is filtered through my (biased) brain, and there are obviously many points I…